The San Diego Museum of Art Celebrates Art Alive 2014
Floral interpretations of famous works of art on view April 11-13
San Diego, Calif. –For the 33rd annual Art Alive, nearly 120 floral designers will transform famous works of art from The San Diego Museum of Art’s Permanent Collection into exquisite floral displays. As the Museum’s signature fundraiser and a San Diego tradition, Art Alive 2014 brings works of art to life in a unique, vibrant, and beautiful way during three days of celebrations from April 11-13, 2014.
This year, Carlos Franco of Green Fresh Floralsin San Diego has been selected as the Rotunda Designer and will transform the Museum’s famed Rotunda into a breathtaking floral experience themed after the gardens of the Alhambra – the Moorish palace in Granada, Spain. Also taking inspiration from Balboa Park’s Spanish Baroque architecture, Franco’s design will bring to life the sights, sounds, and scents of Spain incorporating fountains, citrus, olive, and palm trees, and cascading gardens of roses, jasmine, and bougainvillea. Franco, who was trained in Paris and London, designed the Rotunda in 2006 and 2009, led a floral workshop in 2013, and has created floral interpretations for Art Alive for the last 20 years.
This year’s floral exhibition will be open from 9:00 a.m. to 5:00 p.m. on Friday, April 11, through Sunday, April 13. General admission is free for members, $20 for nonmembers, and free for children age 6 and under. In addition to viewing the annual floral exhibition during Museum hours, Art Alive 2014 offers three full days of events, activities, and celebrations including:
Friday, April 11, 7:00 p.m. – Midnight
Featuring culinary creations from San Diego’s top restaurants and chefs, live music, interactive entertainment, and one-of-a-kind floral interpretations of famous works of art, BLOOM BASH is the new Opening Celebration for Art Alive 2014. Enjoy an exclusive viewing of this year’s floral exhibition, and stay late to meet and mingle with fellow floral enthusiasts, Art Alive Premiere Patrons, Honorary and Steering Committee members, and participating floral designers. Tickets to the BLOOM BASH are $200 for members and $250 for nonmembers.
Garden of Activities
Saturday, April 12 and Sunday, April 13, Noon – 4:00 p.m.
Great for families, the Garden of Activities features a Museum-wide flower hunt, a children’s reading area complete with nature-inspired stories, and a variety of floral-inspired projects designed for children and families to enjoy together. Activities are free after Art Alive floral exhibition general admission.
Floral Lecture: Fleurs
Saturday, April 12, 11:00 a.m.
Renowned Contemporary artist Jennifer Steinkamp will speak on her work and the theme of fleurs. Juxtaposing the organic and inorganic, the real and unreal, Steinkamp’s work reflects upon the increasing synthesis of our real and virtual worlds. Named “the millennial American heir to our two great flower painters, Georgia O’Keeffe… and Andy Warhol,” by the Los Angeles Times, she has been recognized internationally for her breathtaking installations of computer-generated projected imagery, and has shown locally at the Museum of Contemporary Art San Diego (MCASD). Tickets to the Floral Lecture are $40 for The San Diego Museum of Art and MCASD members, $60 for nonmembers.
Floral Masterclass: Manicured European Gardens
Sunday, April 13, 10:00 a.m.
Design topiaries with roses and manicured boxwood hedges inspired by the Moorish garden of Alhambra and the Art Alive 2014 Rotunda Design.This workshop will be led by local floral designer Tam Ashworth of Isari Flower Studio & Event Design in Solana Beach. Ashworth is a longtime Art Alive floral artist that has worked as a florist with the Four Seasons in Los Angeles, Four Seasons Resort, Aviara and more. All levels of floral design experience are welcome. Tickets to the Floral Masterclass are $100 for members and $125 for nonmembers.
About Art Alive
As the Museum’s only annual fundraiser, Art Alive highlights the Permanent Collection to provide critical support for education, outreach programs and special exhibitions.For more information or to make a donation in support of this San Diego tradition, call the Art Alive Hotline at 619-696-1999, or contact the Museum at email@example.com. Tickets are also available online at TheSanDiegoMuseumofArt.org/ArtAlive2014.
General admission to Art Alive is free for members, $20 for nonmembers, $5 for youth age 7 to 17, and free for children age 6 and under.
The Art Alive 2014 event chairs are:
Valerie Cooper, Sarah B. Marsh-Rebelo, and Jacki Johnson-Widder.
About The San Diego Museum of Art
The San Diego Museum of Art is located at 1450 El Prado in Balboa Park, San Diego, Calif., 92101.
General Information: 619.232.7931, Group Sales: 619.696.1935, Website, Twitter: @SDMA, Facebook.
Providing a rich and diverse cultural experience, The San Diego Museum of Art houses the world’s finest art in America’s Finest City. Located in the heart of Balboa Park, the Museum’s nationally renowned collections include Spanish and Italian old masters, South Asian paintingsincluding the Edwin Binney 3rd Collection of Indian paintings, and 19th and 20th century American paintings and sculptures. The Museum regularly features major exhibitions of art from around the world, as well as an extensive year-round schedule supporting cultural and educational programs for children and adults. At The San Diego Museum of Art, exhibition text is always in English and Spanish.