February 6, 2024

The San Diego Museum of Art’s Signature Fundraiser and Community Celebration Art Alive 2024 Returns April 25–April 28

Celebrate art and community with floral interpretations of famous works of art inspired by the Museum’s collection

Art Alive 2024 logo

SAN DIEGO, CA (February 2024) The San Diego Museum of Art (SDMA) is in full bloom this spring, with floral designers interpreting works of art from the Museum’s collection into vibrant floral displays from April 25–April 28, 2024. Art Alive is the Museum’s signature annual fundraiser, providing critical year-round support for exhibitions, education, and outreach programs in the community.

The signature celebration brings a kaleidoscope of nearly 100 colorful floral arrangements inspired by works of art on view at SDMA. The theme for this year’s Art Alive celebrates Indian art and culture, and the event will include a special installation from the Museum’s renowned Edwin Binney 3rd collection of South Asian paintings.

Complementing the exhibition, Art Alive 2024 features a highly talented selection of Indian keynote artists, including Nisha K. Sethi, Vani Shiroor, and Meghaa Modi. Nisha Sethi is a talented typography artist whose works will be displayed at Art Alive’s kick-off party, Bloom Bash. Vani Shiroor is founder of DOTURMINDS, a local art and mindfulness group that aims to help people gain clarity, confidence and purpose through rangoli, an ancient Indian art form that uses multi-colored sand to create floor decorations symbolizing wealth, joy and prosperity, as well as thanksgiving to deities. Meghaa Modi, the Museum’s first international rotunda designer and India’s premier wedding and concept floral designer, is traveling from Bangalore, India, to fill the Museum’s two-story rotunda with a vibrant, large-scale floral installation. Guests will relish her multi-sensory design that celebrates the rich cultural tapestry of India, centered around the revered bovine figure of the goddess Kamadhenu, described in Hinduism as the wish-granting mother of all cows.

Bloom Bash also returns this year, offering immersive art installations, live performances, custom henna applications from Henna San Diego, sweet and savory bites from more than 30 top eateries, including local Indian restaurants, and signature cocktails, craft beer and upscale wines. The 21+ party also features a Ferris wheel in the Plaza de Panama outside the Museum, plus live performances from Indian drummers, dancers, and a DJ.

“We are thrilled to celebrate South Asian art and culture with the San Diego community and beyond,” says Roxana Velásquez, Maruja Baldwin Executive Director and CEO at The San Diego Museum of Art. “It is quite special to be able to highlight our world-renowned Binney collection and to juxtapose classic works of art with the innovation and beauty that our international floral artist brings to life. It is our hope that through this collaboration of art forms all our guests can gain a new sense of appreciation and wonder for nature and art combined.”

The 2024 Art Alive floral exhibition will be on display to the public Friday, April 26, from noon to 5:00 p.m. and 10:00 a.m. to 6:00 p.m. on Saturday, April 27, and Sunday, April 28. General admission is complimentary for members, $40 for nonmembers, $5 for guests aged 7-17, and free for children under six. Timed tickets are required, and entry is anytime within the designated hours. Guests can enjoy Art Alive at their own pace; exit is not timed. Bloom Bash and Premiere Dinner tickets are sold separately.

In addition to viewing the annual Art Alive floral exhibition, Art Alive 2024 offers four full days of experiences, activities, and celebrations, including:

Art Alive 2024 Premiere Dinner
Thursday, April 25: 6:30 p.m. – 11:00 p.m.

The Art Alive Premiere Dinner is an elegant black-tie event celebrating art with a spectacular dinner in a Museum gallery surrounded by a special installation of South Asian paintings from the Edwin Binney 3rd Collection. The Premiere Dinner also offers a first look at the Art Alive floral exhibition, a cocktail hour in the Museum rotunda among the Art Alive 2024 rotunda floral design, and a decadent, multi-course meal that includes extraordinary entrees, a full bar, and delectable desserts.

SDMA is excited to continue its longtime partnership with Chef Barry Layne of Coast Catering and this year welcomes Chef Saransh Oberoi, who will accompany the Coast team to offer his expertise in Indian cuisine for the Premiere Dinner menu. Chef Oberoi grew up in the culinary world alongside his father, Chef Hemant Oberoi, who is a legend in India and has cooked for dignities from across the world. Chef Saransh Oberoi is a graduate of Culinary Institute of America in New York, gained national acclaim showcasing his culinary skills on “Beat Bobby Flay” in 2020, and is now chef at Curry & More Indian Bistro.

Members’ Preview
Friday, April 26: 8:00 a.m. – noon

Museum members have early access to view the nearly 100 floral arrangements interpreting works of art throughout the Museum, experience the Art Alive 2024 rotunda design by Meghaa Modi, enjoy the special art installations only on view during Art Alive, and vote for their favorite floral interpretations in the Art Alive floral exhibition to select the three Members’ Choice winners.

Bloom Bash
Friday, April 26: 7:00 p.m. – midnight
$250 for members, $300 for nonmembers

Bloom Bash is a 21+ event kicking off Art Alive weekend with delicious food and cocktails, a Ferris wheel and other festivities in the plaza outside the Museum, after-hours viewing of the Art Alive floral exhibition, and special art installations, including work by Bay-Area graffiti artist Nisha Kaur Sethi, who was brought up in the graffiti scene and is currently an artist and activist working as a professional sign painter. She draws inspiration from and was deeply influenced by childhood trips to India, learning the world of hand-painted film posters.

Bloom Bash will also feature sweet and savory delicacies from more than 30 top eateries, including signature cocktails, craft beer, and upscale wine, plus live music, unique performances, and all-night dancing.

Garden of Activities
Saturday, April 27: 1:00 – 5:00 p.m.
Sunday, April 28: 1:00 – 5:00 p.m.
Free with Art Alive Admission

The Garden of Activities introduces hands-on fun with interactive projects and demonstrations that are open to artists of all ages, offering a great way to experiment and explore the floral-themed art-making space. The Garden of Activities guided projects are inspired by the art of India and the special Art Alive installation of the Museum’s renowned Edwin Binney 3rd Collection of South Asian Paintings.

Art Alive Petal Pop-Ups

Back by popular social media demand, the Museum is also again bringing large-scale pop-up floral installations by Native Poppy to four surprise partner locations around San Diego in the weekends leading up to Art Alive. The Art Alive Petal Pop-Ups are announced across the Museum’s social media channels and will span four weekends: March 22-24, March 29-31, April 5-7, and April 12-14.

About Art Alive

As the Museum’s signature annual fundraiser, Art Alive highlights the Museum’s collection to provide critical support for education, outreach programs and special exhibitions year-round. For more information or to donate to this San Diego tradition, call the Art Alive hotline at (619) 696-1999, or contact the Museum at artalive@sdmart.org. Tickets are also available online at https://www.sdmart.org/art-alive-tickets/.

Support for Art Alive is provided by thousands of generous individuals, foundations and corporations, including lead sponsors Harrah’s Resort Southern California, Bank of America, Toni Bloomberg, Tatiana and Robert Dotson, Ann Clare Kessler, Jaimi and Tom Lomas, Taffin Ann Ray, Micki Olin and Reid Adams, Demi and Frank Rogozienski, and the Sycuan Band of the Kumeyaay Nation. The Art Alive 2024 Premiere Dinner Chairs are Toni Bloomberg, Valerie Cooper, Tatiana Dotson, Arlene Esgate, Micki Olin, and Demi Rogozienski. Bloom Bash Chairs are Robin Wilson Carrier, Mitch Mitchell, Micki Olin, and Rhianna White. 

For more information on The San Diego Museum of Art or to purchase tickets or membership, visit www.SDMArt.org.

About The San Diego Museum of Art

Providing a rich and diverse cultural experience, The San Diego Museum of Art houses some of the world’s finest art. Located in the heart of Balboa Park, the Museum’s internationally renowned collection of more than 32,000 works—dating from 3000 BC to present day—includes Spanish and Italian old masters, the Edwin Binney 3rd Collection of South Asian paintings, East Asian art, art from the Americas, Modern and Contemporary art, and the Museum of Photographic Arts at The San Diego Museum of Art (MOPA@SDMA). The Museum regularly features major exhibitions of art from around the world, as well as extensive cultural and community engagement programs for all ages. The San Diego Museum of Art hosts experiences that invite visitors to explore art through music, dance, film, food, and so much more. At The San Diego Museum of Art, exhibition text is always in English and Spanish.

The San Diego Museum of Art is located at 1450 El Prado in Balboa Park, San Diego, CA, 92101. General Information, (619) 232-7931, Group Sales: (619) 696-1935.

Website: http://www.SDMArt.org Twitter: @SDMA, Instagram: @SanDiegoMuseumofArt Facebook: @TheSanDiegoMuseumofArt.